Identity, concept and lookbook for Beckmans fashion show at Stockholm Fashion Week 2017. The idea was to claim space on a hierarchical scene. We used a strong color and made a lookbook that could be folded up to 23.6x35.4 inches. Unfolded lookbooks were also used as wallpaper on an event at These Affairs in Stockholm.
Collaboration with Sebastian Örtegren, Greta Colloca and Alf Arén.
Webb: Joakim Aronsson